ISNISNT

ISNISNT is the newly minted imprint of Heartthrob (Jesse Siminski), purveyor of chrome-plated cosmic funk. The newly established label promises to deliver leftfield sounds within the house, disco and techno sphere from the American producer, acting as an outlet for his own productions and collaborations, as he admits, “The idea of producing music and making intriguing objects (records) that relate to their character has been the final impulse to get things going [with the label]. Starting this allows me to combine my passion for music and visual art, with a sense of humor. With so much music being released constantly and sensing that its all getting so devalued in the digital age, I decided to produce a series of limited 10" picture discs for many of the releases. The images will follow the surrealist pop feeling that I hope the music transmits. The collectable images will come mostly from myself and from some artist friends.