RUFF DIAMOND

Chris ‘Ruff Diamond’ Robinson is a widely acclaimed British producer, DJ and musician. Described by some of the key figures in the music industry as being a musical genius who combines versatility with vision, innovation, soul and passion, he has built up an impressive list of major and independent Artists credits, transcending genres ranging from commercial R&B to Underground Electronic, Disco and straight up West Coast Funk, generating millions of worldwide record sales and streams.

In a career that has spanned over two decades since starting out as a young session musician on the vibrant music scene in Manchester, at a time when, as he puts it, he was “very lucky to rise up alongside some of the best musicians to have ever come out of the UK”. Making his name as a ‘go to’ Funk guitarist, he has gone on to play on records and perform with a plethora of successful Artists including Maxi Priest, Grandmaster Flash, The Shapeshifters and Groove Armada. Breaking through as a producer and songwriter, with productions and co-writes firmly under his belt for major UK artists such as Darkman, Mark Morrison, Zena (Misteeq), Noel McKoy, and various successful indie releases, Ruff Diamond also gained huge respect for his official remixes of Teedra Moses (TVT Records), Estelle (V2 Records), Marcos Hernandes (TVT Records) and many others, regularly riding high on Music Week club charts and Radio A-lists. His sound alerted the attention of USA label executives, and opportunities started landing from the other side of the Atlantic. RD set to work on the project of newly discovered artist and songwriter hailing from Australia, Che’Nelle. He produced the original mix of ‘I Fell In Love With The DJ’, championed by DJ and Presenter Tim Westwood on Radio One, and led to (at that time) head of Virgin Records US and renowned record executive, Jason Flom personally signing her to a six album worldwide deal, with RD co-writing and producing standout tracks like ‘My Pledge’ and When We Will Meet Again’ on her debut album ‘Things Happen For A Reason’, claiming a number one album spot and winning Che’Nelle the coveted Gold Artist of the Year award in Japan in 2008.

Further co-writes and productions for Che’Nelle followed, including the hit single ‘First Love’ and the remix (and album version) of ‘I Fell In Love With The DJ’, setting Che’Nelle on her way to becoming a platinum certified Artist, and earning RD a string of plaques for his wall. The call came from Beyonce’s A&R team inviting Ruff Diamond to remix her (now most successful) single ‘Irreplaceable’, the result of which embodied his unmistakeable feel good 80s influences, earning colossal Worldwide DJ and Radio support, and a placement on the ‘B’Day Remixed’ album. His career has also seen him featured as composer and producer on numerous TV networks, films, commercials and synchs, with commissions from prestigious brands incl Adidas, Twitter, BBC, and Peach John.

As Ruff Diamond’s sound has evolved, his lifetime love of Boogie, Funk and Disco has very much come to the forefront of everything he is doing, and he is now making a significant impact in the genres as a Artist, Producer, DJ, and Label Boss having founded Manchester based SupaEarth Records in 2018. With recent releases on respected labels such as Big Love, Midnight Riot, Strictly Rhythm, Masterworks, Hot Digits, Rare Wiri and his own imprint, he is now becoming a man in great demand working on projects for the most coveted labels. His music has received overwhelming support by many heavyweight DJs incl Black Madonna, Horse Meat Disco, Lenny Fontana, Groove Armada, Seamus Haji and Melon Bomb. RD’s DJ sets around UK and Europe have been going off to rapturous applause in recent years. He has been fortunate enough to share the decks with some of Disco and House music’s most legendary names, incl Judge Jules and Marshall Jefferson, amongst many others, and continues on his long crusade of breaking new music to the people

More info: https://www.ruffdiamond.cool